Abstract geometric composition illustrating year three is the hardest year in strategy

May 2017 ยท Career

Year Three Is the Hardest Year in Strategy

You are past the part where enthusiasm covers for you and not yet at the part where anyone hands you the room.

The host at the karaoke place off Belmont calls everyone baby, including the man who does Piano Man every other week with total sincerity. Two weeks ago I put in a slip for a song sitting a full step above what my voice actually does. I knew it when I handed the slip over. I did it anyway, and it was fine right up until the bridge.

That is year three.

Year one, you are new, and new is a job description. You ask an obvious question and somebody explains the entire industry to you and enjoys doing it. Year two, you get faster. You learn the software, you learn the deck template, you learn which client comment means change this and which one means I am nervous.

Year three, the grading changes and nobody sends a memo.

Year three is when you stop being evaluated on effort and start being evaluated on judgment, and the switch is invisible until you are already behind it.

The symptoms are specific. Your questions stop being charming and start being expensive. You can build a competent positioning deck and you cannot yet defend it to a CMO who decided before the meeting that she disagrees. You are trusted with the work but not with the room, so you write the thinking and then watch somebody four years older present it, badly, and collect the nod for it.

Nobody hands you the room. You take it, badly, in a meeting where you are not certain you are allowed to talk.

What actually helped me, in no particular order. Have a point of view before the meeting, written down, one sentence, so that when the pause comes you are not composing on the spot. Say it even when it is half right. Half right and out loud, in year three, is worth more than fully right in an email at nine that night. Find one person senior enough to be honest with you, ask what they would have done differently, and then do not argue when they tell you.

Nobody hands you the room. You take it, badly, in a meeting where you are not certain you are allowed to talk.

And stop measuring yourself against the person who started the same year and got promoted in March. Their timeline is a fact about how that team is staffed. It is not a fact about your ceiling.

I did not hit the note. The host said baby, that was brave, which is what she says to everyone, and the room clapped anyway because the room is generous. I sat down with a bad beer and felt fine about it. Year three ends eventually. Not because you get better all at once, but because you keep handing in the slip.